Celebrating Our 500th Dealer: Putting Dealers First at AIMA EBIKE
We're thrilled to announce Mill Race Cyclery in Geneva, Illinois as our 500th dealer partner! When we first met Bruce, the shop’s owner, we quickly realized we'd found something special. Bruce warmly shared stories about his passion for bikes, his customers, and his deep ties to the local community. It’s moments like these that remind us why we built AIMA EBIKE around one simple principle: putting our dealers first.
At AIMA, we proudly partner exclusively with bike shops. We believe deeply in the power of independent bike dealers (IBDs)—hardworking, knowledgeable, and friendly experts who form the backbone of their local cycling communities. These shops do so much more than sell bikes; they provide expert advice, reliable service, and foster a sense of belonging and fun.
But how do we live our dealer-first philosophy in practical terms?
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Quick and Reliable Local Support: With four strategically placed warehouses across the nation, we ensure that our dealers have quick access to products and spare parts, allowing them to promptly service their customers. Our dedicated sales representatives personally answer calls and texts right away, offering the immediate support that busy shops need.
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E-Bikes with Better Performance: Our bikes are specifically engineered with dealers in mind. Guided by direct feedback and deep insights from our dealers about what their customers truly desire, we've developed e-bikes that combine superior performance and durability. Powered exclusively by Bafang electronic systems, our bikes offer unmatched reliability and ride quality—built tough and dependable, just like a tank.
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Personal Connections and Community Building: We take our demo bikes on the road, visiting shops one by one. By personally engaging with dealers, we build genuine friendships, listen to their stories, and gain invaluable insights about their unique needs. These interactions inspire us and help us better support each dealer's individual success.
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Shared Experiences and Growth: Each year, we invite our top-performing dealers to visit our state-of-the-art e-mobility factory in China, the world's largest. This special experience provides dealers with a behind-the-scenes look at our commitment to quality and innovation, deepening our shared sense of purpose.
Reaching our 500th dealer isn't just a number—it's a testament to every road trip taken, every conversation shared, and every friendship built. We’re deeply grateful to every dealer who joins our growing community, fueling our passion to keep riding forward together.
To every dealer who works hard every day and makes their community a better place—thank you. You’re at the heart of everything we do.